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The domain states the following, "Baldor Electric Company is now ABB." I observed that the web page stated " Integration is significant step in ABBs Next Level strategy, rebranding begins March 2018." They also stated " ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB." The meta header had Baldor Electric Company as the first keyword. This keyword was followed by Baldor motors and drives, adjustable speed drives, and electric motors which isn't as important as Baldor Electric Company. The other words the site uses is electronic drives. Fort Smith Arkansas is also included and could not be understood by search crawlers.